Skip to main content

Page loading completed.

Sign in or Create an account
Sign in or Create an account

Director, Brand & Marketing

07/11/2024
08/12/2024
Permanent - Full Time
Sydney
Marketing
 

Who we are…

Founded in 2002, ELMO Software is the trusted provider of HR technology solutions to 2,000+ mid-sized organisations and more than one million end users across Australia and New Zealand.With a comprehensive suite of ISO-certified solutions that span the full employee lifecycle, ELMO Software is designed to scale as organisations grow. Flexible and configurable, ELMO’s one-stop HRIS fits to your specific needs and workflows.Through powerful technology, automation, data and analytics, ELMO Software empowers HR professionals to play an integral role in company decision making.

Life & Culture...

At ELMO you will be joining an epic team with the opportunity to make a big impact. We foster an authentic, collaborative, fun working environment and being an ELMOnian means you're part of an amazing team that will push you to grow, support you with challenges and allow you to shine. Some of our benefits include:

  • Hybrid work set up
  • Paid Parental leave - 12 weeks primary, 6 weeks secondary
  • Birthday leave, YOU day each year, as well as connecting people leave (up to 6 weeks working from anywhere)
  • Inhouse Learning and Development initiatives
  • ELMO Social and Diversity clubs
  • Wellbeing initiatives such as boot camp, yoga etc.
  • Mental Health/EAP programs
  • Flare Benefits (great discounts, novated leasing, salary sacrifice)

Our values:

  • Obsess over customers - Everything we do is designed to positively impact our customers
  • Help others thrive - Be they colleagues, communities or customers, we champion ways to help others thrive
  • Seek out different - We constantly look to innovate, challenge the status quo and defy barriers
  • Be fearlessly optimistic - We bring unwavering positivity to any challenge as we know it will drive meaningful change

Please note: Our internal Talent Acquisition team has got this covered, we’re not open to using an agency for this role.

Job Description

About the opportunity…

Reporting to the Chief Marketing Officer, the Director of Brand & Product Marketing is essential in shaping ELMO’s brand identity, content strategies, and integrated marketing campaigns. This senior leader will execute the marketing brand strategy to create compelling content and campaigns that engage and convert target audiences while championing ELMO’s mission of enhancing HR impact. Collaborating with the broader marketing team, the Director will focus on lead acquisition and conversion, aiming to reduce acquisition costs by leveraging owned channels for increased awareness. Key responsibilities include content strategy and delivery, organic social media, brand strategy and visual identity, ELMO-hosted events, partnerships, and integrated marketing and product campaigns.

  • Champion ELMO’s brand awareness by developing and executing a robust brand platform and distinctive visual identity.
  • Strategically articulate the brand vision through a compelling product value proposition that drives customer acquisition and retention.
  • Partner with product and sales teams to craft and implement high-impact marketing campaigns that elevate product visibility and customer engagement.
  • Oversee the strategic distribution of compelling content across organic social media and ELMO-owned channels to maximize reach and lead conversion.
  • Design and execute a dynamic organic social media strategy to enhance brand engagement and grow the audience.
  • Identify and cultivate speaking opportunities and strategic partnerships that amplify ELMO’s presence and foster collaboration.
  • Lead, mentor, and inspire a high-performing communications team while ensuring alignment of brand initiatives with overarching business goals.
  • Conduct market research and analysis to identify trends and insights that inform product positioning and marketing strategies.
  • Drive the development of innovative product marketing initiatives that resonate with target audiences and differentiate ELMO in the marketplace.
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and inform data-driven decision-making.
  • Foster a culture of continuous improvement by encouraging feedback, experimentation, and learning within the marketing team.
  • Uphold ELMO’s commitment to privacy by ensuring compliance with information security policies and procedures.

Desired Skills and Experience

Requirements:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
  • Over 10 years of proven experience in B2B brand, communications, or marketing roles, preferably in B2B SaaS.
  • Successful track record in building and leading high-performing teams in fast-paced environments.
  • Expertise in developing and executing effective brand and communication strategies that drive growth and recognition.
  • Strong experience in creating innovative thought leadership and communications programs.

ELMO Software Limited is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team. Key to this role is an awareness of data privacy and security as you will be dealing with sensitive employee data in accordance with ELMO’s ISO27001:2022 Certified security policies and practices.

Apply
Remember Job
Link