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Director, Brand & Marketing

07/11/2024
08/12/2024
Permanent - Full Time
Sydney
Marketing
 

Who we are…

 

Founded in 2002, ELMO Software has established itself as a leading provider of innovative HR technology solutions, proudly serving over 2,000 mid-sized organizations and more than one million end users across Australia, New Zealand and UK. Our comprehensive suite of ISO-certified solutions covers the entire employee lifecycle, empowering HR professionals to effectively manage their workforce and contribute to strategic decision-making.

 

 

At ELMO, our purpose is to unleash the impact of HR. Designed with flexibility and scalability in mind, ELMO's one-stop HR Information System (HRIS) adapts to your unique needs and workflows, ensuring seamless integration into your existing processes. Leveraging powerful technology, automation, and data analytics, ELMO Software equips organizations with the tools they need to drive efficiency and enhance employee engagement.

Join us and be part of a dynamic team dedicated to transforming HR practices through cutting-edge technology!

 

Life & Culture at ELMO

 

At ELMO, you’ll join an extraordinary team dedicated to making a significant impact. We cultivate an authentic, collaborative, and vibrant work environment where creativity thrives. As an ELMOnian, you become part of an exceptional community that encourages personal and professional growth. Here, you’ll be supported through challenges, inspired to push your boundaries, and celebrated for your contributions. Join us to not only advance your career but also to enjoy a fulfilling and enjoyable workplace experience!

 

Some of our benefits include:

  • Hybrid work set up
  • Paid Parental leave - 12 weeks primary, 6 weeks secondary
  • Birthday leave, YOU day each year, as well as connecting people leave (up to 6 weeks working from anywhere)
  • Inhouse Learning and Development initiatives
  • ELMO Social and Diversity clubs
  • Wellbeing initiatives 
  • Mental Health/EAP programs
  • Flare Benefits (great discounts, novated leasing, salary sacrifice)

Our values:

  • Obsess over customers - Everything we do is designed to positively impact our customers
  • Help others thrive - Be they colleagues, communities or customers, we champion ways to help others thrive
  • Seek out different - We constantly look to innovate, challenge the status quo and defy barriers
  • Be fearlessly optimistic - We bring unwavering positivity to any challenge as we know it will drive meaningful change

Please note: Our internal Talent Acquisition team has got this covered, we’re not open to using an agency for this role.

Job Description

About the opportunity…

Reporting to the Chief Marketing Officer, the Director of Brand & Product Marketing is essential in shaping ELMO’s brand identity, content strategies, and integrated marketing campaigns. This senior leader will execute the marketing brand strategy to create compelling content and campaigns that engage and convert target audiences while championing ELMO’s mission of enhancing HR impact. Collaborating with the broader marketing team, the Director will focus on lead acquisition and conversion, aiming to reduce acquisition costs by leveraging owned channels for increased awareness. Key responsibilities include content strategy and delivery, organic social media, brand strategy and visual identity, ELMO-hosted events, partnerships, and integrated marketing and product campaigns.

  • Champion ELMO’s brand awareness by developing and executing a robust brand platform and distinctive visual identity.
  • Strategically articulate the brand vision through a compelling product value proposition that drives customer acquisition and retention.
  • Partner with product and sales teams to craft and implement high-impact marketing campaigns that elevate product visibility and customer engagement.
  • Oversee the strategic distribution of compelling content across organic social media and ELMO-owned channels to maximize reach and lead conversion.
  • Design and execute a dynamic organic social media strategy to enhance brand engagement and grow the audience.
  • Identify and cultivate speaking opportunities and strategic partnerships that amplify ELMO’s presence and foster collaboration.
  • Lead, mentor, and inspire a high-performing communications team while ensuring alignment of brand initiatives with overarching business goals.
  • Conduct market research and analysis to identify trends and insights that inform product positioning and marketing strategies.
  • Drive the development of innovative product marketing initiatives that resonate with target audiences and differentiate ELMO in the marketplace.
  • Establish and track key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and inform data-driven decision-making.
  • Foster a culture of continuous improvement by encouraging feedback, experimentation, and learning within the marketing team.
  • Uphold ELMO’s commitment to privacy by ensuring compliance with information security policies and procedures.

Desired Skills and Experience

Requirements:

  • Bachelor’s degree in Marketing, Communications, Public Relations, or related field.
  • Over 10 years of proven experience in B2B brand, communications, or marketing roles, preferably in B2B SaaS.
  • Successful track record in building and leading high-performing teams in fast-paced environments.
  • Expertise in developing and executing effective brand and communication strategies that drive growth and recognition.
  • Strong experience in creating innovative thought leadership and communications programs.

ELMO Software Limited is an equal opportunity employer, and we encourage applicants from diverse backgrounds to join our team. Key to this role is an awareness of data privacy and security as you will be dealing with sensitive employee data in accordance with ELMO’s ISO27001:2022 Certified security policies and practices.

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